Podcasting
with Pod 21
As a freelancer, my work with Pod 21 involved managing the social media accounts of Guy Swann, one of the most internationally recognized Bitcoiners.
With a greater focus on Twitter and YouTube, I created and manage engaging and relevant content for his followers.
Regarding the podcast Bitcoin Audible my role included:
✨Creating the social media strategy ✨Administering and scheduling content for both channels ✨Promoting new episodes✨ Interacting with the audience ✨Generating highlight graphics and clips to share on social media✨Analyzing metrics to optimize reach and engagement✨
🎵 Soundtrack of this section:
Another Brick in the Wall, Part 2
by (the best) Pink Floyd 🎵:
My role also involved conducting a thorough quality review of both content and audio as part of the final approval process, as well as managing the episode schedule for both podcasts.
Once everything is approved, I shift my focus to creating episode descriptions, ensuring they contain all the keywords that could attract new listeners to both podcasts. Additionally, I may handle tasks such as coordinating guest appearances, managing Guy's social media accounts, and analyzing audience feedback to continually improve the podcasts' reach and impact.
LISTEN.
Working with clients such as Pod 21 has been a major challenge because, as an educational podcast operating within a very niche space, Jonny has an extremely advanced understanding of technology. This made our workflow incredibly smart and efficient, but also challenging, as I had to learn better ways of managing the day-to-day work through project management tools, AI-generated workflows and automated processes.
On top of that, Jonny has a much deeper understanding than most people of what money really is, why Bitcoin has disrupted everything we thought we knew about money and the monetary system, and the possibilities of a truly decentralized system. As the marketing lead, I also had to dive very deeply into these topics, which were completely outside my comfort zone.
But when you work with clients and leaders who are as committed and passionate as he is, the work becomes genuinely fun and inspiring.
These are concepts that many people still struggle to even imagine or understand, even after listening to podcasts like Bitcoin Audible. And that is precisely where the challenge lies.
Guy is a deeply authentic client, and we would rather preserve that integrity than rely on hooks disguised as gossip, sensationalist news, or fear-driven content just to get attention.
The information we share is valuable precisely because it is real and complex. But it requires discipline, curiosity, and a willingness to study something that is not easy to understand, as well as a commitment to continuously learning in order to uncover more and more layers of depth.
On social media, this approach might seem almost impossible to sustain from a purely statistical perspective. And yet, reality has shown us otherwise: this podcast, and all the content that comes out of each episode, have built a unique community that understands, values, and appreciates that effort. Most importantly, it is a community that continues to grow without us having to sacrifice the authenticity of the project to make it happen.