Gabby's Classroom
While living abroad in Turkey and later in Thailand last year (2025), I had the incredible opportunity to develop the first official marketing strategy for Gabby’s Classroom, a holistic school based in Vancouver, Canada.
The school focuses on supporting young children, primarily from Asian backgrounds, who face the daunting challenge of leaving their home countries and adapting to a completely new culture, language, and environment.
Traditional educational methods often (always 🥲) fall short in addressing these challenges, leaving many children disengaged and lacking confidence in their private schools.
Gabby’s Classroom offers a nurturing second home, helping students regain their sense of empowerment, harmony, and confidence, while fostering a genuine love for learning.
Small steps, huge results
One of the biggest challenges and most impactful results of the strategy I created for Gabby was helping her move through her fear of being on camera and find a natural way to connect with her audience.
My first insight was simple: parents want to see and connect with the person they’re trusting with their children. So the goal was to introduce Gabby’s expertise and personality in a way that felt authentic to her, manageable alongside teaching, and genuinely valuable to the community she wanted to reach.
Gabby had always preferred to keep her profile private, which makes perfect sense for a personal account. But Gabby’s Classroom needed a different kind of visibility.
I guided her through content themes, video concepts, and plenty of social media coaching to help her feel comfortable showing up as the professional behind the business not by creating a persona, but by letting more of her real expertise shine through.
IT TOOK SOME COACHING, A LOT OF ENCOURAGEMENT, AND MORE THAN A FEW CONVERSATIONS ABOUT GETTING COMFORTABLE WITH BEING SEEN.
BUT SHE DID IT:
*Photos of teachers and young students have been replaced with fictional personas on this website to protect their privacy. Click on the image to view the original content on Instagram.*
They say “don’t judge a book by its cover,” but when it comes to branding, visuals play a crucial role. For Gabby’s Classroom the challenge was to create a clear, professional, and approachable brand identity without the resources of a full design team.
While I usually collaborate with a team of designers and Ads Supervisor when budgets allow, in this case, I took the creative lead after creating the strategy of the game.
My goal was to design mindful and welcoming content that resonated with parents (more targeted to mums), content that felt cozy, empowering, and aligned with Gabby’s Classroom’s mission.
I addressed several gaps:
In only 3 months we achieved:
✨Brand clarity: Defined what Gabby’s Classroom offers and how to communicate its values.
✨Content creation: Built a guide for inspiring photos and videos without a professional photographer or video editor, including solutions for parents who preferred not to show their children’s faces.
✨Website & social media:
Guided Gabby to declutter and streamline her website.
Cleaned and reorganized her Instagram, providing brand design and video inspiration, apart from templates that she could edit in the future, and clear storytelling strategies.
Created stronger lead messaging and improved engagement approaches.
✨Storytelling & visibility: Introduced authentic storytelling through Instagram Stories, which had previously been completely underused.
✨Growth strategy: Shared PR collaboration ideas and provided an introduction to Meta Ads—clarifying myths around the “boost” button for when she is ready to invest.
RESULTS
✨ Her first two camps, launched during our collaboration, sold out more quickly than anticipated.
✨ With the structure and clarity provided by the content creation strategy, Gabby was able to successfully launch her online sessions.
✨ Gabby’s confidence in designing and creating content increased significantly.
✨ Colleagues and clients noticed the transformation, with many sending encouraging messages about her fresh approach to social media. This shift allowed her true essence as a business to shine through higher-quality content.