Punta Mita
I successfully revitalised the "Live Punta Mita" lifestyle blog, collaborating with the website development team to achieve a stunning redesign.
Taking charge of content creation, I strategically engaged complex owners, potential investors, and guests. The blog not only highlighted Punta de Mita but also explored the beauty of Nayarit and its neighbouring areas, fostering a broader understanding of the region's allure.
the beginning of the blogging journey
The results were amazing. Renowned restaurant owners such as Tuna Blanca, touristic agencies such as Vallarta Adventures, luxury hospitality hotels such as Four Seasons and W Punta de Mita, and fashion boutiques such as as Mita Mita Store, showed interest in collaborating with me on the blog and as a result, I made it profitable within just 3 months of its re-launch.
As part of my vision and strategy for the blog, I developed relationships with local influencers who were already well-known in the bay. My goal was that with the support of the blog, they could expand their image as brand ambassadors, and together we could create compelling stories about their lifestyle on the beach.
*Unfortunately, the client decided to put this new phase of the blog on hold, but I trust that they can execute my proposal in the future.
Influencers
APART FROM THE BLOG...
I created the social media strategy for Live Punta Mita's Instagram and Facebook pages, and I also provided support to the team with content creation. Additionally, I participated in consultations with their social media manager to develop their 2023-2024 strategy for their 4 different social media channels: Punta Mita, Punta Mita Real Estate, Punta Mita Rentals, and Punta Mita Golf pages.
The results were outstanding. It was the first time the team had the opportunity to have a structured approach and awareness of social media strategies. This initiative greatly maximised productivity, as the team was able to understand better their scope of work.
The process for creating valuable content and effective campaigns also improved significantly.