INFLUENCERS STRATEGY
GATORADE
One of my key successes was the optimization of Gatorade's product launches using the G Squad strategy, which involved research, collaboration, and coordination of influential ambassadors. This strategic approach not only drove substantial brand awareness but also fostered active engagement among our target audience.
By closely monitoring key metrics, I was able to achieve an unprecedented 75% lead conversion rate in the Running Crews 10km race event, demonstrating the effectiveness of my initiatives.
Collaborations with influencers such as Mercedesroa, presented an excellent opportunity to positioned Gatorade among the Gen Z audience on TikTok. Additionally, partnering with AdrianFit15, a fitness coach on YouTube, and even venturing into the corporative field with profiles such as Bernapavon, proved to bea valuable strategy to reach different targets.
Editorial Content & Client Coordination
In addition, my strategic SEO keyword implementation and compelling editorial content, garnered exceptional media recognition. Gatorade was stablished as a prominent industry frontrunner, positioning Mexico's ambassador Lourdes Mayol, as a hydration and nutritionist opinion leader.
Furthermore, I actively collaborated with the client, facilitating engaging discussions between the GSSI (Gatorade Sports Science Institute), influencers, and their respective communities, to effectively promote their webinars and certifications.
This comprehensive approach resulted in heightened brand reputation and increased audience engagement.
Overall, my efforts positioned Gatorade as a trusted leader, surpassing expectations and achieving remarkable media coverage during the project.