INFLUENCERS STRATEGY
GATORADE
One of my key achievements was leading the optimization of Gatorade’s product launches through the G Squad strategy, which combined research, collaboration, and influencer partnerships to boost brand awareness and audience engagement. This project was especially meaningful to me, as I experienced being a big athlete from a young age and connected deeply with the athlete mindset behind the brand. Working with top-level sports influencers reignited that passion—something I still carry through my active lifestyle today.
For annual campaigns like Running Crews, I was in charge of providing influencers with all the necessary materials and briefs prior to the event, ensuring they delivered key messages to potential participants. It was an exciting experience, and I was fortunate to work with a reliable group of influencers who followed the strategy closely.
My strong organizational and coordination skills were key to driving solid engagement and results. Even post-event tasks such as publishing content and compiling performance reports—were significant, but I handled them successfully, despite it being just my second month collaborating with PepsiCo. 😎💃🏻
Partnering with influencers like Mercedesroa helped position Gatorade strongly among Gen Z on TikTok. At the same time, working with AdrianFit15, a YouTube fitness coach helped to spread the messages to a target of people who are starting to live the "fitnees world" and seeing how energetic and beautiful this trip is, and Bernapavon, a corporate profile, allowed us to effectively reach and engage diverse audience segments.
Editorial Content & Client Coordination
In addition, my strategic SEO keyword implementation and compelling editorial content, garnered exceptional media recognition. Gatorade was stablished as a prominent industry frontrunner, positioning Mexico's ambassador Lourdes Mayol, as a hydration and nutritionist opinion leader.
Furthermore, I actively collaborated with the client, facilitating engaging discussions between the GSSI (Gatorade Sports Science Institute), influencers, and their respective communities, to effectively promote their webinars and certifications.
This comprehensive approach resulted in heightened brand reputation and increased audience engagement.
Overall, my efforts positioned Gatorade as a trusted leader, surpassing expectations and achieving remarkable media coverage during the project.