PR Strategy
Dickies, a renowned workwear brand, has established itself as a frontrunner in the industry by combining innovation and durability in its designs.
I spearheaded individual brand management, with a primary focus on enhancing the brand's positioning and driving B2B sales growth. One notable accomplishment was the successful collaboration with esteemed industries, athletes, and artists, including Red-D-Arc, Pancho Name, Itzel Granados, and Sego.
Sports &
Alternative Fashion
Through strategic partnerships and impactful campaigns, I effectively positioned Dickies as a prominent brand within the rally, skateboarding sports, and urban art communities. This not only expanded the reach to new audiences but also solidified the reputation as a brand that resonates with active and adventurous individuals.
The media coverage and positive public reception garnered from these collaborations were invaluable. The endorsement from respected companies, athletes, and artists helped to establish Dickies as a go-to brand for those seeking durable and stylish apparel. This boosted brand awareness, credibility, and ultimately contributed to the growth of B2B sales.
Sustainable
Brand
Furthermore, I achieved tremendous success in Mexico by positioning Dickies as a socially responsible company through a compelling campaign highlighting their eco-friendly pants made from PET bottles.
This initiative solidified Dickies' reputation as a conscious and sustainable brand.
The brand's remarkable content played a pivotal role in expanding its client portfolio, particularly within the hotel and manufacturing sectors.
Additionally, Dickies successfully entered the fashion arena, gaining recognition for its stylish overalls and jeans, which found their way into esteemed style and fashion publications